Universal Search Options Expanded On Apple TV

The universal search options on Apple TV 4K and the standard Apple TV have been expanded for television and film. Since network offerings depend on the country, the expanded options are specific to the country. Though the United States still has the highest number of Apple TV listings, the offerings have been expanded in other countries as well.

The United States will now show results from BBC America, Oxygen and Classix while Canada will get ICI Tou.tv, CBC TV, Treehouse, FXNOW Canada and Classix among others. In Australia the residents will get results for Tenplay, SBS and 9Now while in Sweden and Norway Viaplay will not be available. The number of countries with Apple Music search have also been expanded to include the United Kingdom, Sweden, Spain, Norway, the Netherlands, Mexico, Japan, Germany, France, Canada and Australia.

Original programming

Apple’s expansion of universal search options on Apple TV comes a little over a week since it was revealed that Apple was partnering with renowned Hollywood movie director, Steven Spielberg, in its quest for original television programming. Under the partnership Spielberg’s decades-old ‘Amazing Stories’ anthology series is to be remade.

The series initially aired on NBC between the years 1985 and 1987. During its run the show which was a blend of horror and science fiction won a total of five Emmy awards. Despite the critical acclaim it received it was not a ratings success. The television landscape then was not as segmented as it is now and it is expected that it will be a hit with the niche market it will be targeted at.

A-list celebrities

Some of the writers and directors who worked on the show during its run include Brad Bird, Robert Zemeckis, Clint Eastwood, Martin Scorsese and Steven Spielberg himself. Actors who made guest appearances include Charlie Sheen and Kevin Costner.

In the coming year Apple has set aside a budget of $1 billion for its original programming projects with a view to expanding the offerings on its services division which is rapidly growing. Currently Apple has two video series which are available on Apple Music. These are Carpool Karaoke and Planet of the Apps. Neither show has earned the buzz that is normally associated with products from the Cupertino, California-based tech giant.

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