Apple’s forthcoming push into original video is the next big thing! The company through a statement outlined that it will be inevitable for them to start signing top franchises and the big-name talent. Sometime back, the provider brought on board Jamie Erlicht and Zack Van.

Eddy Cue helped the company in a major way in experimenting with shows such as Carpool Karaoke and Planet of the Apps. Both Erlicht and Van Amburg spent a significant part of their time at Sony where they focused in the development of prestige, big-budget scripted programming.

The question that is being posed by a large number of people was about which of the big names would be the first to sign the big-money deal towards developing programming specifically for the phone maker.

Steve Spielberg is expected to serve as the new executive producer and the show is set to be produced by Comcast’s NBCUniversal and Amblin Television. According to the journal, this particular deal would be involving about 10 episodes with an accompanying budget of more than $5 million per episode.

Market analysts following closely on the matter have termed the $50 million investment a drop in the bucket. Earlier, the same journal made a report that put the company’s expenditure on original content at $1 billion. They did not consider that extreme compared to the $7 billion that Netflix is set to spend on the same early next year. However, it is clear a billion dollars is capable of buying a large programming segment.

Apple has been doing all within its means towards achieving business success. It has recently gotten in touch with high-profile creators and actors including Reese Witherspoon, Jennifer Anniston and Bryan Cranston of Breaking Bad. The selected persons might be seeing it achieve tremendous success in the industry.

An official working with the company opined, “The only thing certain in this story is that Apple will be making more headlines about its TV ambitions this year. The deal with Steven Spielberg may be an amazing story, but it’s just the first of many.”