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Persona for Mac / Mfr. No.: Perm100

Persona for Mac / Mfr. No.: Perm100
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Item Number: mar-perm100
Vendor Number: PERM100
Vendor: Mariner Software
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Craft compelling, believable, and empathic characters for your story. Persona is based on an ideology that by categorizing characters into archetypes, you can know their background, which shows their motivations, and then, allows you to predict their behavior. Persona has 32 archetypal themes, broken down into heroes, heroines, villains and villainesses, and contains details of their personality traits, qualities, flaws, background, occupations and interactions with other personalities. You can create Smart Groups based on attributes like tags, or shape details of characters such as hair color or hobbies.

There's even a Names database with over 16,000 names, showing meaning and origin.

General Information

ManufacturerMariner Software
Manufacturer Part NumberPERM100
Manufacturer Website Address
Product NamePersona
Distribution Media/MethodDVD-ROM
Product TypeSoftware

Product Information

Software Main TypeProductivity Application
Software Sub TypeCreative Writing
Software NamePersona
FeaturesStrengthen your story:
  • The character profiles contained within Persona will guide you in understanding the behavior and dialogue of your character based archetype, background, and motivation
Guessing? Try knowing!:
  • Examine the relationships and interactions between your characters; see the corresponding archetype for your hero or heroine and the result, when he or she becomes corrupt
Keep it simple:
  • Persona is designed to keep you focused on the task of developing your character. Create Smart Groups based on attributes like tags, gender, body type, occupation, hobbies, and more
Your platform, your way:
  • Mac or Windows

Complimentary Tech Support:
  • Free email technical support to assist with any and all questions
Platform SupportedMac
Operating System SupportedMac OS


System Requirements

Operating System:

  • Mac OS v.10.6.8