The Apple MacBook delivers a full-size experience in the lightest and most compact Mac notebook ever. Every element, from the new keyboard and Force Touch trackpad to the 12-inch Retina display, USB-C port, battery and logic board, are designed to fit in an incredibly thin and light form factor. The result is more than just a new notebook. It’s the future of the notebook. Available in gold, space gray, silver and rose gold.
- Intel Core m3, m5 or m7 processor
- Intel HD Graphics 515
- Flash storage
- Up to 11 hours of battery life1
- 802.11ac Wi-Fi Force Touch trackpad
For a powerful computer in a compact, lightweight case, try Apple’s 12” MacBook with Retina display. Super thin at just 0.03” (0.88 mm), it’s hard to believe that it contains such amazing graphics and packs so much power. Not only is the 12” MacBook ultra thin, sleek, and stylish, but thanks to its innovative aluminum unibody, smaller logic board, and no fan, it weighs a remarkably low 2 pounds.
With a 16:10 aspect ratio and 2304 x 440 native resolution, the Retina display offers 226 pixels per inch (ppi) to maximize visual quality while keeping the screen remarkably thin. You could say “it’s bigger on the inside,” because it’s edge is paper-thin at just 0.03”. Thanks to Apple’s specially developed process, they can form the glass edge-to-edge at only 0.02” (0.5 mm) thick.
The MacBook also provides the user with a wide 178-degree view of the screen, enabling a family gathering to share videos, slideshows and more, from virtually every angle, without having to crowd around the screen. Apple’s innovative pixel design for the Retina display allows more light through thanks to a bigger aperture. With the speedy Intel HD Graphics 515 and optimized OS X, get spectacular colors while saving the planet with 30% more energy efficiency that doesn’t sacrifice the brightness of the back-lit LED screen.
Fine Performance & Portability
This slender, stylish case might make you wonder just how something so elegant can give you what you need in a notebook computer. Worry not. With sixth-generation Intel Core m3, m5 or m7 processors with 14-nanometer technology, these chips run at merely 5 watts, which translates to greater efficiency and performance. With native speeds up to 1.3 GHz, the dual cores can push the processor to over 3.1 GHz with Turbo Boost 2.0 technology.
Since the Intel "Skylake" sixth-generation processor uses only 5 watts of power and generates so little heat, it doesn’t even need a fan, which give you a quieter machine and a more peaceful experience. Apple used that extra space to give you more performance, not bulk or weight. The logic board is 67% smaller than the one in the 11-inch MacBook Air, and it sits on an anisotropic graphite sheet that helps disperse the little heat it does generate. Additionally, the MacBook is made even more efficient with OS X features that ensure every task is performed using just the right amount of power.
Despite its miniature insides, the 12” MacBook with Retina display has bulk where it counts. 8GB of onboard 1866 MHz LPDDR3 RAM and 512GB of PCIe-based flash storage easily runs hi-end applications and stores your most precious files securely. The integrated Intel HD Graphics 515 delivers up to 25% faster performance than the previous model for faster visuals and game play.
If you’re still wondering what Apple did with the extra space, here it is. Since the importance of mobility increases with each passing day, Apple used that extra space with a custom battery that provides 35% more capacity than before. This increased capacity ensures that you can work on-the-go without interruption. Get up to 10 hours of web browsing on a single charge, or up to 11 hours of iTunes movie playback!1 Watch movies on that long flight or get into the writing zone beneath a lakeside weeping willow. If you prefer working at a coffee shop or from home, this model has the ability to connect with high-speed 802.11ac Wi-Fi, and it also supports abgn networks, so you have the greatest options for connection.
The Wonderful Force Touch Trackpad
Apple has taken the next giant leap in technology with the astonishing Force Touch Trackpad, making navigating and workflow smoother and more natural than ever, including all the multi-touch gestures Apple users have come to know so well. The Force Touch Trackpad adds several new gestures: Click. Tap. Scroll. Swipe. Rotate. Navigate. Pinch… but that’s not all. Now you can also Force Click. Add Events. Preview a Link. Drop a Pin. Pressure-sensitive fast-forward and zoom, and so much more. All with simple gestures.
Integrated force sensors work with the Taptic Engine, enabling users to click anywhere on the large, glass surface. Click anywhere. Tap anywhere. It’s that easy. Users can also customize pressure settings, making the uniform interface respond to their individual touch.
Fantastic Flash Storage
Apple’s innovative flash drive eliminates the need for a traditional moving hard drive that can be damaged if not shut down properly or if the computer is turned on its side while it’s spinning. With newly upgraded architecture, this PCIe-based flash drive gives up to 10 times faster access (sequential read speeds of 1.0GBps) to your files than a traditional 5400 rpm notebook hard drive.
Perform even the most demanding tasks quickly and fluidly with this incredible upgraded flash technology. The new flash storage delivers up to 20% faster read performance and up to 90% faster write performance than previous-generation PCIe-based flash storage. Suddenly high-end programs load as quickly as a simple browser or Mail. With the plentiful storage capacity, access all your files –even large video or image files– with alarming speed and ease, and since the flash drive doesn’t spin like a traditional hard drive, do it all in peaceful silence. No more whirring. Reduce white noise. All this along with the reliability and performance Apple always delivers.
Whether you want to connect a Bluetooth printer, keyboard, mouse, trackpad, or other peripheral devices, your new MacBook rises to the challenge with integrated Bluetooth 4.0.
With this insanely thin and portable machine, you also have a USB-C port, a single dynamic port that’s quickly becoming the universal connectivity standard. The USB-C port supplies charging, quick USB 3.0 data transfer, and a video output that supports HDMI, VGA, and Mini DisplayPort connections. All this in a small, innovative design that's one third the size of a USB port.
More Style; More Value
Its full-sized backlit keyboard includes twelve (12) function keys and four (4) arrow keys, so even though it’s ultraportable and lightweight, you have the ability to type naturally without crowding your hands.
Since the MacBook comes with OS X El Capitan installed, you get many useful apps for no extra money. Play music, create captivating presentations, and even do basic video, photo, and PDF editing with its built-in apps. iWork, which used to be $100 on its own, now comes with every new Mac. Pages, Numbers, and Keynote give you productivity software for all your work needs. Whether you need to create spreadsheets, multimedia presentations, or newsletters, Apple’s got you geared up and ready to go.
Make your own videos with iMovie. Compose songs or produce podcasts with GarageBand. Rock out with iTunes. Relax and read on iBooks. Surf cyberspace with Safari. Stay connected with long-distance family and friends with FaceTime. If you need a quick picture for a profile or chat icon, Photo Booth makes it easy to snap a quick one of yourself as well as play around with fun filters to make it representative of your unique personality.
Organize contacts and sync them across iDevices with the combination of Contacts and iCloud. Same with Calendar, Mail, and more. iCloud also offers iCloud Keychain which remembers all your passwords and login information so you don’t have to. It stores all this information remotely and protects them with 256-bit AES encryption. Autofill upon demand. Check out securely as well because it even safely stores your credit card information.
All this comes with your new MacBook as well as Apple’s native backup software Time Machine, so you won’t lose any of your important documents, files, or photos. After a simple set up with an external HD (sold separately), Time Machine will backup your entire system every hour (or interval of your choice).
Call your PowerMax Sales Representative today at 800-844-3599 to order your new MacBook 12” with Retina display today! PowerMax offers a personal touch and a friendly voice. Talk to a real person who knows how to match your needs with the perfect computer. After all, we are the Mac Experts!
1Battery life varies by use and configuration.