Governments and nonprofits have a reason to smile after Apple set out to waive the developer fees in 2018.In making its statement, the company revealed that it was part of its long term plan to in putting up a strong fight against the cookie cutter apps.

It was almost impossible for anyone to notice the company’s moves when it got to that point of changing the wording of its App Store guidelines in line with the “apps created from a commercialized template.”That was because it was moving about all its undertakings quietly but to the non-profits it did not really matter as long as it was doing what was to their best interests.

An official familiar with the company’s recent developments said, “That’s a super boring way to refer to a problem that Apple has been trying to solve since at least June of this year: cookie-cutter apps. These are the sorts of apps that a small business or local event might have a service create and submit to the App Store for them.”

Most of these usually came in undifferentiated, low quality and were also poorly maintained. Apple has over the years been a company that treads carefully and never accommodates anything that might compromise its business success. The fast changing business dynamics are characterized with fierce competition and maintaining an edge over the rest has always compelled it to take up the right measures whenever challenges pull along. That was why in June it proceeded to ban all of them.

It is a different day for the company since it has resolved to take a completely new stance in relation to the matter. The company is apparently softening its stance but it should hit anyone by surprise since in business one has to make difficult choices at times. Submitting a given app to the app store cannot be termed as an easy affair. But also at the same time it would not be in order referring to the exercise as being overbearing.

Governments and nonprofits will be at the frontline in celebrating the move by the company to waive the $99 developer fee.