Apple’s newly-introduced iPhone X is significantly more expensive in the United Kingdom than in the United States. While the most expensive model of the new iPhone has been priced at $1,149 in the U.S., in the U.K. its price is £1,149. Given that $1 is roughly 75 pence, the difference in prices is huge.
However it is worth noting that with the iPhone X prices in the U.K., the value added tax (VAT) has been included while in the U.S. the price of the device does not include local and state taxes which could increase the price by up to 10% in some areas.
The last time the Cupertino, California-based tech giant hiked prices in the United Kingdom, the effects of Brexit were ruled out. Instead the iPhone maker said the prices were determined by exchange rates, taxes and other factors.
“Apple suggests product prices internationally on the basis of several factors … these factors vary from region to region and over time, such that international prices are not always comparable to US suggested retail prices,” said Apple in October 2016.
Other Apple devices which are now going to cost more include Apple TV as well as other iPhone models include iPhone 7 and iPhone 8. The prices of the iPad Pro and the Apple Watch have also increased.
Rest of Europe
The situation is, however, not restricted to the United Kingdom. In Germany for instance, the price of iPhone X varies between 1,149 and 1,319 euros and when converted to US dollars the price comes to between $1,376 and $1,579! This contrasts sharply with the prices in the United States where they vary between $999 and $1,149. The iPhone X prices are even higher in Italy and Hungary where the prices, when converted from euros range between $1,425 to $1,629 and $1,481 to $1,703 respectively.
Other countries where the iPhone X will significantly cost more compared to the prices in the United States include Australia and Singapore. In Australia the price of the new Apple device is quoted as $1,267 for the base version and $1,469 for the premium version. Prices are relatively better in Singapore where they range between $1,225 and $1,404.