Articles: You've Got to Move It! Move It!
While Apple is mostly keeping the sales of the Apple Watch to itself, we’re still interested in the impact of the product on the Apple ecosystem. Due to Apple’s legendary secrecy, the pundits are often left guessing as to how well a product is doing. The articles out there seem to be divided on whether the watch is a huge success/game-changer, just meeting expectations, or a near-disaster. Of course, the fact that it may have already outsold all the competitors combined moves it out of the last category, but still, writers love to speculate about Everything Apple.
This article is not about its relative success or whether it’s a giant step forward in terms of the technological world. It’s not about the amazing strides Apple takes again and again, impressing everyone and throwing other tech companies into catch-up mode.
This article is about how the Apple Watch might change your life. Okay, maybe not change it, but at least improve it.
Apple knows how to excel in both innovation and marketing. Their images and videos and website layout engage and even hypnotize us. We can’t help but go deeper into the endless pages of their online presence when we see those glorious, vivid colors of their stylish and sophisticated tech.
I remember the first time I saw the commercial for the iPhone. No one spoke a word on or off the screen. The incredible device spoke for itself, and I was mesmerized. The first time I saw the Apple Watch in action, I had a similar reaction. The only thought going through my head was this:
After all, it was so pretty! It was so cool! It could do everything and then some, and it did it with style and sophistication. That day, I started saving my pennies to buy one. Although I still haven’t saved enough, I hope to treat myself for Christmas.
Some of my techy friends have already taken the plunge, and this past weekend while celebrating the Fourth, I gazed at their wrists in envy. While munching on potato chips and wiping watermelon juice from my chin, I could hardly take my eyes off those beautiful, shiny black squares.
We were in the middle of a board game, laughing and having loads of fun together when the strangest most wonderful thing happened.
“It’s time to move it move it!” one of my friends said, fiddling with her Apple Watch. It obviously had given her some kind of buzzy notification that sent her skin tingling.
She and the other two techy ladies got out of their seats and started doing this little marching dance right at the table. The husband of one of the women and I sat and watched this surreal, joyful display with great amusement. As they danced, the ladies explained how their Apple Watch reminded them to stand up and move around for one minute.
This notification is part of the fitness-tracking app built into the Apple Watch, and it’s changing the way people live.
I’ve had a FitBit since last Christmas, and I love it. It’s made me more aware of the amount of movement (or lack thereof) I do each day. Tracking fitness and such is a great way to get or stay in shape, just like counting calories is a great way to maintain or lose weight.
The FitBit and other fitness bands are impressive and stylish tools, but they’re limited in their capabilities. They pretty much track fitness and that’s it. On some of the fancier models, you can have significant interactions directly with your wristband, but on the lower-end models (like the one I have), one must consult their smartphone for more detailed information on steps taken and such. The interface is useful, but plain.
Enter the Apple Watch.
I mention this because one of my techy friends showed me the rainbow tracker and told me how much satisfaction she got from seeing them form complete rings, right on her wrist. On her iPhone, the app shows the level of activity for several days or weeks, creating a colorful display of rainbow rings across the screen.
These lovely rainbow rings kept her motivated because she wanted to see the pretty pictures, knowing that she earned such beauty.
Based on my personal experience and observations, I’d categorize the Apple Watch as a game-changer. It has changed the way people interact with their bodies as well as their technology. It has changed the way people view fitness. It has turned the grind of exercise into something fun and instantly rewarding.
It has motivated people around the world to Move it Move it!
Christine is a Technical Support Specialist and Content Writer for PowerMax. Follow her articles as she takes you “Behind the Sasquatch: A Look Inside PowerMax,” an inside look at the day-to-day operations from the perspective of a Woman in Tech. She’ll also post great Tech Tips, helping you get the most of your Mac apps as well as write about some common technical issues and how to fix them. Finally, Christine will periodically post some Tutorials that teach readers how to do things like make podcasts and iPhone apps. Find what you’re looking for in the categories on the right.
If you have a tech question or issue, please don’t hesitate to contact Christine for help.