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Articles: The iPad- Your Opinion Is Worthless

I’ve been mulling over the iPad ever since it’s introduction. I’ve found that a week or two of mulling is almost always necessary after Apple announces a new product. I’ve been in the theater many times when Steve is giving a keynote, and nearly everyone walks out with stars in their eyes and wallets in their hands afterward. It’s only after some amount of contemplation that the real value of the product starts to sink in.

I swear Steve Jobs should be appointed Secretary of State of head of the UN or something... he could talk a leopard out of its spots... and it would walk away with earbuds stuck in its ears.

As an aside, I do have to wonder if Apple’s marketing department is trying too hard with their tagline for the iPad: “Our most advanced technology in a magical and revolutionary device at an unbelievable price.”

Magical? Unbelievable? Revolutionary?

Did someone in the marketing department take a college class entitled: “Adjectives: Don’t Settle For Anything Less Than The Maximum?” I mean, let Steve do his thing Apple marketing people... don’t try and trump him with a series of ultimate adjectives.

Anyway, I’ve settled on a main theme for the product, which should eliminate any arguing or posturing or criticisms or praise. And that is, it’s either something that’s right for you, or it’s not.

There’s not a lot of middle ground, unless you have $500 or more just to throw around to have a cool-looking device sitting on your desk or counter.

One of the things that got me thinking

this way is one of our executives voicing an opinion that the iPad would be great for seniors, or those who are otherwise a bit computer-technology-challenged. I’m so used to Apple’s products hitting the “cool” niche for younger people who can dance around a computer with more skill than a politician hides an affair, that it never really occurred to me that he is right.

If you’re not particularly computer savvy, and hate to mess with documents and files, passwords, viruses and the like, but otherwise just want to get on the web, do some email and maybe play some games or use some specialty App Store applications, the iPad could be a pretty great device for you.

On the other hand, if you regularly use a computer with more apps open than a politician has affairs, and understand the way it works and make the most of it, the iPad is really just a much larger iPod touch.

Still, it’ll either be something you’ll think is great, or it won’t. That doesn’t make the product good or bad, it’s just a product that is worth buying or not; solely within the eye of the beholder.

Of course anyone can complain or praise anyone or anything we want.

My suggestion is to keep the praise or complaints directed at whether the iPad is worthwhile for your own self. You either can use it, or you’ll have no use for it.

That doesn’t make it any worse a product, than, say, feminine hygiene products are for men. Sorry... just had to work that reference in there. I haven’t talked to anyone who likes the name “iPad,” but just remember, if you buy one and you hate the name, the use of duct tape and a black felt marker will allow you to change it to anything you like.

The Wall Street pundits have to try and figure out how many of these things Apple is going to sell so they can make up a stock estimate that has about as much basis in reality as a politician’s promise, so the analyses and punditry will continue ad nauseam, but really, the only thing you really have to worry about is whether you have a use for it.

If you do, and have the spare bucks, buy it. If you don’t, don’t.

There’s no reason to get any more passionate about it than that, unless you just want to be magically, unbelievably and revolutionarily smitten because someone in Apple’s marketing department got an “A” in their adjective class.
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