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Articles: New Mac Minis... When is the right time to buy a new Mac?

When is the right time to buy a new Mac?

Anyone who has managed sales people in the technology field will understand and even laugh about what I’m going to say: A lot of knowledgeable technicians make absolutely the worst sales people, both from the owner’s and customer’s perspective.

Some time ago, we had a very smart techie who desperately wanted to sell Mac computers. He was an avid enthusiast, and he knew his stuff. The only problem was that he talked more people out of buying something than getting them the products they needed now. Virtually anything anyone was interested in was met with a: “Yes, but you know, they’re working on a chipset that’s going to make these things work like twice as fast! I heard they’re only about six months away!”

So six months comes and goes, and the customer is ready to buy, right? Well, no, because there’s now an even faster chip set they’re working on, and that’s probably only another 6-8 months away. And on and on.

With that approach to buying technology, you wouldn’t even own a computer, because there will be a faster and cheaper one right around the corner, so you better keep waiting, right?

We get a lot of that when people think a rev to the Mac line is right around the corner… and that’s exacerbated by the rumor sites that constantly try and one-up each other by “revealing” the information that some new model is bound to hit next week, or the next, or November 10th.

Since Apple is very secretive company, chances are they’re just guessing, or reading tea-leaves, or passing along a rumor fourth-hand that originated from a guy who had no idea what he was talking about. Other than the obvious times when pretty much anyone who’s tied into the industry understands a rev is coming, our experience with rumor site rev rumors is that they run a little less accurately than blind chance.

As this is being written, there are rumors galore that the iMac and/or Mac mini are going to be revved or changed or upgraded or discontinued or what have you. While we don’t have a direct line into Steve Jobs’ office, everything we know and can see is that it’s not going to happen this year.

But of course, if you say a particular model is going to rev for long enough, you are going to eventually be right. Meantime, what about all those folks who decide to wait a week, or two, or three, or a month or more… all while depriving them of the experience the new machine will give them right now? Because that’s the bottom line: If you need a new or replacement machine because you’d like to go faster, or have a bigger screen, or do some things the older generation doesn’t let you do, then buy it when you need it. Whether it’s a few weeks or a few months, there will be something faster, and/or your machine will be cheaper. It’s the nature of the beast. Just buy it and use it and love it when you’re ready. And then enjoy it for several years before you start worrying about what else is going on out there.
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