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Articles: Apple's Worst-Kept Secret Revealed!

Sept. 10, 2013 Keynote recap

Back in the old days, Apple and Steve Jobs used to wow us with surprise announcements, sometimes with products we just didn’t expect at all.

Today, due to their gargantuan size, production in China, need for government approvals, and folks who “dumpster-dive” into the patent office in order to gain insight as to what Apple is up to, it has become pretty hard to spring big surprises on us.

And so, even the names –the iPhone 5c and iPhone 5s– were predicted accurately. The surprises perhaps were limited to an offering of five free apps (Keynote, Numbers, Pages, iMovie and iPhoto) with the purchase of a new iDevice as well as enhancements to the computing power of the iPhone 5s.

The iPhone 5c is offered in five colors and Apple also introduced some new covers (with holes in them to reduce that dreaded weight) designed to give people a chance to create some interesting color combinations. Otherwise, it’s mostly comparable to the iPhone 5, except in plastic with color choices, and a price of $99 for 16GB and $199 for the 32GB with a two-year contract.

On to the iPhone 5s, which Apple is calling “The most forward-thinking phone anyone has ever made.” Available in silver, gold and what they’re calling “space gray.” The new A7 chip is a 64 bit chip, putting the iPhone 5s into desktop-class architecture. In other words, technology is beginning to give us a full-on computers inside our phones.

They’ve also added something called the “M7,” which aggregates and monitors accelerometer, gyro and compass data, enabling a whole new generation of fitness apps. So not only do we have a full-on computer in our phone, Apple has crammed an entire medical and fitness training office in there too. Is Apple turning us into androids? Which would be ironic given their chief competitor’s name, eh? I guess the only question is which company beats the other to nearly doing that.

Battery life is about the same as the iPhone 5. It’s always a race between doing more and keeping that “more” going just as long. They’ve also improved the camera, using impressively smart technology to take better pictures for you.

One of the most interesting announcements and change (also predicted) is a fingerprint sensor instead of a passcode. Not only does it allow you (and only you) to access your phone, but you can also make iTunes purchases by using it.

The pricing for the iPhone 5s is the same as the 5 was, $199, $299 and $399 with a two-year contract. The iPhone 4s has become the “free” phone with contract. Considering how not that long ago a 4s which absolutely a great phone, it’s interesting to see how fast technology is changing the mobile phone business, while computer technology is staying relatively static.

Delivery is expected to begin around Sept. 20th.

With all the hardware hoopla, iOS7 almost gets lost in the noise- but it’s a big change. Most people with compatible phones will of course want to play with it. That’s when we’ll hear how it’s working... there’s nothing like getting something into millions of peoples’ hands to find out how well you made something!

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