Apple Inc is in turmoil and that follows the move by one of the most vibrant Japanese software companies to sue it in a court of law over stealing its trademark for the term “animoji.”According to the business giant, Apple had proceeded to use it in the much anticipated iPhone X.
Tokyo-based Emonster kk hopes to get justice after presenting its evidence before the federal court situated in San Francisco. The court is expected to make its determination on the matter as soon as possible and Apple’s business ‘fate’ is hanging on the balance.
But Apple has moved from one challenge to the next over the years, every time coming out triumphant. People from around the globe will be closely watching to see how matters turn out this time around.
Business competition is raging globally and for a company that seeks to uphold its relevance in the market, the issue at hand is not easy one.The allegations are that Apple has been using the word in a “textbook case” of deliberate infringement. It goes without saying that the lawyers entrusted with defending the company will have to file quite a strong defense to take the day.
Top news reporters set out seeking to get one of the company officials to comment in relation to the matter. Unfortunately, he declined.
Apple’s animoji feature creates room for the various users to take advantage of the facial recognition technology to animate facial expressions of emojis. Apple’s chief marketing officer, Phil Schiller, was one of the top officials that had been touting the animoji feature during the unveiling of the iPhone X.
It is what users need to communicate with friends and family. Technological advancements are moving pretty fast bringing along “great experience” to users.
In 2014, Emonster chief executive Enrique Bonansea proceeded to unveil a texting app called Animoji. He revealed, “Apple decided to take the name and pretend to the world that ‘Animoji’ was original to Apple.”
Emonster is determined to convince the court to stop Apple from using the term for as long as the case is pending before the court.