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Archive for June, 2007
Consumption Vs. Creation: Apple’s Changing Balance
Wednesday, June 27, 2007 / Apple Culture / 0 Comments
Over the last six years, Apple has existed as a computer company that also makes consumer devices. Every year, Apple has become more divided between its device business and its computer business. The result is that Apple essentially exists as two different companies doing business under one name. One company makes products of media consumption, such as the iPod, iTunes, and Apple TV. The other, older side of Apple is a toolmaker for creative people.
The Macintosh and the software that comes from Apple are products used for creation. They’re used to make great new things or create a better understanding of the world in your mind. Macintosh computers, and the software that runs on them, are founded on user creativity. However, 2007 has been a year of growing the consumption company to greater prominence, and relegating the creative departments to the back of the bus. This has and will continue to have impact on those of us who love using the Mac.
